Yolk - Brooklyn Park Opening
2026
Yolk has been a Walkerville institution for years. So when owners Zac and Brooke were preparing to open their second location in Brooklyn Park, we knew this wasn't just another café opening. There was an existing community who loved the brand, and a whole new neighbourhood to introduce it to.
Our first big task since partnering with Yolk was to make sure the launch got the attention it deserved.
We kept the imagery simple and let the videos do the talking. A series of teasers, a few cheeky reels and a walkthrough with Zac and Brooke gave people a look at what was coming, without giving too much away. We wanted people curious, following along and counting down to opening day.
And it worked. Our interview reel reached 102K views and generated 3,000 interactions, while the wider campaign helped drive 664K page impressions throughout July, up 137%. More than 10,000 post interactions and 1,500+ new followers in a single month.
Behind the scenes, we managed the social media rollout, paid advertising, content creation and reels, keeping everything consistent in the lead-up to opening day.
On 24 July 2026, Brooklyn Park officially opened its doors to an incredible response from the community. Seeing the space full of people after weeks of building anticipation was a pretty special moment.
And we haven't stopped there. We continue to work closely with Yolk on their day-to-day marketing across both locations, managing socials, ads, emails and content. The launch was just the beginning. Now we're focused on building on that momentum and keeping Yolk front of mind across Adelaide.
We're so proud to be part of this next chapter for Yolk.
Big love to you guys, Zac and Brooke. 🤎
