UDL - An Aussie Icon (Once Again)
2026
Some brands don't need reinventing. They just need reminding everyone why they're iconic.
Enter UDL. An Australian original since 1965 and a pioneer of the premixed can. Plenty of history, plenty of nostalgia and a whole lot of personality to work with.
When we took on UDL's social media for VOK Beverages, part of the Bickford's Group, we wanted to bring that personality back to the forefront. Less polished perfection, more cheeky Aussie humour, relatable content and the occasional questionable meme.
We gave the brand a fresh voice, developed a consistent content direction and got to work building its social presence. A mix of nostalgia, playful creative and not taking ourselves too seriously.
And in less than a year, we've hit 2,000 followers. A pretty fun milestone for a brand that's been around for more than 60 years.
We're having a lot of fun with this one. Turns out you can teach an old can new tricks.
And to Michael Newbold and Brian Sheedy, thanks for giving us the creative freedom to have a little fun with an Aussie icon.
