Jenny's Bakery

Jenny's Bakery - Run Club

2026

The owner of Jenny's Bakery came to us wanting to do something different. Something to bring the community together, get people talking and take the brand beyond the bakery. Our answer? Jenny's Bakery Run Club.

A simple idea.
A serious turnout.

Run clubs are hardly a new concept, so we knew the difference would come down to execution. From the branding and creative to the campaign and event itself, every detail mattered.

The brief? Get at least 50 people there. Simple.

We exceeded that target tenfold, selling out 500 registrations in just seven hours, with another 2,000+ on the waiting list. What started as a casual run club suddenly needed council approvals, traffic management and SA Police involved. All part of the fun.

Our team handled the lot. Concept development, event strategy, branding, merchandise design, social media, content creation and the entire marketing rollout. We also secured and coordinated brand partnerships with LSKD, Sodii, ST. ALi and STRONG, bringing even more to the event experience.

Behind the scenes, we managed registrations, suppliers, event logistics and on-the-day execution. Our launch content generated 131.8K views, with 84.5% coming from non-followers.

Expectations exceeded. Round two already in the works. And interest from brands like Red Bull.

Not bad for a little run club.

And to Joe and Enzo. Thanks for trusting us. Sorry for almost causing a heart attack x