Footy Park Precinct

Footy Park Precinct

2025

*Achievement unlocked.* Footy Park Precinct. 🫡

Ten months.
One iconic name.

Ten months, 29 stakeholder interviews, five strategy sessions, two brand concepts and one very iconic name.

We've been working alongside the SANFL team for around three years, but this was one of our biggest projects together yet. The task? Build a brand and identity for the new precinct at the former home of South Australian football.

Home to Mosaic Hotel, X-Golf West Lakes and the SANFL High Performance Centre, the precinct needed something to bring it all together. But first, we had to answer a pretty important question. Did it even need a name?

So we did our homework. We interviewed 29 stakeholders, held five panel discussions with the SANFL team and explored different directions before landing on Footy Park Precinct. A nod to the site's history, with a new identity to take it into the future.

From there, we got stuck into the creative. Brand development, design, signage, website development and campaign videography, followed by a launch campaign across social media, paid advertising and email marketing. We even got to see our work up on the big screens at Adelaide Oval. A little pinch-me moment for the team.

Ten months of research, planning, creative and plenty of back-and-forth, all coming together in one launch.

And our work with the precinct continues. We support the team with ongoing marketing across its venues, building on what we've created together and helping bring more people through the doors.

A big thanks to Rumble Studio and Fraser Whitehead for helping us bring this one to life.

And to James Bayer and Jeff Dickson, thank you for backing the project and giving us the opportunity to be part of something pretty special.

Finally, Claire Curry. You've been by our side since day dot, and this project wouldn't have happened without you putting our team forward. We're lucky to have you on our side <3 Thanks again, Claire.