Ambleside Distillers

Ambleside Distillers

2024 & 2025

Black Friday. A very busy inbox, a lot of discounts and a pretty competitive time to be selling gin.

One big Black Friday.
An even bigger encore.

For Ambleside Distillers, we wanted to make sure their emails were doing more than just adding to the noise.

In 2024, we worked on their Black Friday email marketing, building a campaign designed to get customers opening, clicking and, most importantly, ordering.

And the numbers? Pretty ridiculous.

Compared to 2023, total revenue increased 551%, orders grew 443% and average order value climbed 44%. A record-breaking Black Friday for the Adelaide Hills distillery.

But one good year wasn't enough.

In 2025, we came back with another round of email campaigns, building on what we'd learned and finding new ways to get the most out of an already successful sale.

The result? Another $34.8K in revenue, up 80% year on year, with 210 orders and a new best-performing Klaviyo email generating $12K on its own.

Two years of Black Friday campaigns. Two years of growth. And a pretty good reminder that a well-planned email strategy can make a serious difference to the bottom line.

Turns out sending emails with Purpose pays off.